In today’s world, there is a cake for everything. Birthdays, holidays, retirements, buying/selling a home, and the list continues. The trend has moved on to include divorces and, more recently, having a vasectomy!

Cake encompasses much of what makes us happy. If it is to be celebrated, then cake is involved. Getting fixed is one of those opportunities for many.

Bakery’s struggle to find their footing in larger communities, especially when big box stores can often beat their prices. That is what makes a niche market so important. If you want to stand out in your field, market to the less obvious buyer!

What celebration needs cake next? How can you reap the benefits?

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