The drive thru has been a staple in fast food America for a long time. Want to grab a bite of food and go? Many will drive up to a McDonald’s, Burger King, or a Wendy’s.
Driving through a line took a back seat to web orders and parking outside the restaurant, waiting for your order to be run out to your car. While the order and wait approach is liked by some, it is far from replacing drive thru’s and those who love them.
So, the drive thru is extending in different ways. Chipotle, Starbucks, and Dunkin’ are in the digital drive thru fast lane. Not only are the enabling drive thru options, they also offer digital drive thru. The best of online ordering, without waiting curbside. McDonald’s does it, why not anyone else?
The effectiveness of this approach can be seen in Starbucks. Those who have the drive thru setup actually have seen more sales than those without. They plan on continuing the trend into 2019 with new stores.
In what other ways have you seen an old school option renewed for today’s business?