More people have jobs and income today, but the thriving middle class is still dying. They did well without big budgets, and now businesses are feeling the loss of those sales.
Some companies have had to walk away from the quantity over quality sales approach. However, the Yum! Brands fast food family is opening themselves up to even more quantity and quality. Taco Bell opened up to offer an evolving dollar menu. Even KFC has options that cost less than their more traditional bucket options.
Their goal is simple:
Win over the budget shopper, and increase sales!
Every business has their niche. Not all customers can be targeted at once. You have to choose who you want to draw in. While Taco Bell is trying to reign in those who live check to check, what can you do to better appeal to your audience?