IHOP received a lot of flak on Twitter Sunday when they wished all mom’s a happy mother’s day. The tweet included an ultrasound image with pancakes. It seemed to insinuate that pancakes, when eaten, went straight to the… uterus?

Ok, so they definitely were the butt of a PR joke for the day. It also gave them something much more valuable, publicity.

With every tweet, article, and complaint about their stunt, even more people were amused. It definitely drew attention to them, and that attention was not necessarily bad.

It is often said there is nothing wrong with taking a chance, without chance their can be no reward. If you ask me, IHOP took a chance and the repercussions were not bad. People are now talking about the pancake giant. They are the butt of a joke that will keep hungry mom’s giggling for a while.

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