Paying an amazing hourly rate is only the first step when trying to attract good employees. However, that is not all you need.
Walmart is a great example of benefits over hourly rate. They pay dollars shy of some bigger stores, but they offer benefit packages that beat out the competition, including college assistance.
The fact of the matter is, as a business you need to draw in loyal employees. They are the face and backbone of your company. The better you care for them, the harder they will work for you!
While not all companies can afford amazing pay rates, find what you can offer.
What kind of benefits can you give your employees?
The truth is that an employee may stay with you simply because of flex time or paid sick leave. Consider what your local needs are, and find a way to give them what they want.