A lot goes into choosing a name. There is a lot that can go right or wrong. For Heinz, translations don’t always go well.

Recently they discovered their Mayochup is not always as innocent as it sounds. Their mishap is an amazing lesson for you. Not all languages are created equal. Before you name your business or product, make sure the name is appropriate in all relevant languages!

Names make or break businesses and their products. Make sure the name you chose illicits the reaction you want. Make sure it screams the message you want people to receive.

What went into helping you choose your name? What would you advise people do before they make their decision?

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