Ever wonder why grocery stores mist their produce? It may not be for the reasons you think.

Misting produce does not keep it fresh. It is all about aesthetics and money. Wet produce appears more fresh. The water also helps the produce become and remain plump. As most of it is actually sold by weight, that costs us more money.

Understanding the sales approach stores use to lure us in is important. It can help you sell your own fresh produce or save you money, depending on which side of the argument you fall.

Appearance is important in every business you can imagine. How you or your product appear to your target market will determine how well it sells.

In what ways do you make your product look more ‘fresh’?

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