This almost sounds like a joke. A forever roll? Forever? Really?
… no. Not really.
If you live alone and do not have a lot of storage space, though, the roll can last up to 3 months!
I live in a home with a teenager who refuses to change the roll when she uses it up. This feels more like a solution to teenage toilet paper angst than a lazy, single adult.
How do you feel about Charmin’s solution?
If you click through to the original article, you will see that the roll looks suspiciously like the rolls used in public restrooms. I am not sure this really solves a need more than just draws attention to an already popular brand.