What is more stereotypical gamer than imagining how they smell? Also, what is more stereotypical gamer than Axe body spray to hide poor bathing habits?

Microsoft and Axe have come together to improve gamer hygiene. Instead of being known as stereotypical smelly gamers, they are creating a line of body wash to make you smell more like a, er, clean gamer?

Companies have done some pretty crazy things over the years. Many of those leaps tended to be short term fads, or they even fell flat before ever taking off.

Like the Tamagotchi to my generation, I feel the Xbox body wash may be something today’s teens will be discussing as a fun 2019 memory in 2039. It is just crazy enough to grab our attention, but I doubt it has staying power.

With that said, what next?!

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