The Impossible Burger has received a lot of press as of late. There is a lot of talk about how good it tastes, and its move into fast food. A new contender has popped up, however. It is from Nestle and called the ‘Awesome Burger‘.
The name alone makes it obvious who it is going after. As a direct competitor, this brings new options into a growing field.
People want healthier, tastier, meatless options. Nestle is answering that call.
What do you think will be the next contender in the vegan food industry?