Recently Mountain Dew released a new ad campaign that failed to recognize one big feature:

The U.P. belongs to Michigan, not Wisconsin!

Michigander’s, more specifically Yooper’s, spoke up loud and fast to correct their error. Just as quickly, Mountain Dew apologized by announcing a special edition U.P. Dew!

This may mean very little to the rest of the United States (or world), but I am a proud Michigander. As such, I want this message to be heard.

If you make a big mistake, fix it! Apologizing and taking action to correct those errors are the 2 biggest steps in reputation protection.

Also, a little more research into an ad campaign may be needed. Mistakes like this are easy to avoid.

What do you think happened to the person who approved this geographical mistake?!


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