It was recently announced that Etsy plans to buy Reverb in a nice little deal.
Etsy, known for their handmade products and unique products, may be on the right track for the musical instrument market.
Finding good deals on all the right instruments you want (or need) is a dream for music lovers. Reverb opened up a market, especially for communities that have no music shops available.
I feel this is a great move for Etsy. The company is already specialized and used to working with private sellers. Reverb is just different enough, yet similar in selling style.
What do you think this means for the two brands?