Cities and larger towns are often known for their shopping choices. Why not colleges and their towns too?
It was recently argued that companies like Target or Trader Joe’s are actually chasing the college student by building on or near college campuses. They are the future of shopping after all, right?
This may be a trend that is good for big business. You want the next generation to become a loyal shopper. You want to offer them easy access to your products.
Students will later be the decision makers in their own household. What better time to reach out than while they are learning how?!
Think about your own company for a moment. How would it benefit from college students now?
Students are the future of our country and the future of consumerism. Catering to them now may help you later.