Advertising is a huge part of promoting your business. You buy ad space, you place the ad, and now what?
Now may be a good time to put some thought into the context in which your ad is placed.
Many businesses just pay for placement, but they do not consider exactly where they are being seen. If you are not careful, your advertising dollars could be used to promote your business on a website that is not supportive of your own views and beliefs.
When you seek advertising placement, you want the content around your ad to support your company views and beliefs. Do you really want your product showing up on a political propaganda page, for example?
Where your ad falls says a lot about you as well. Previously we did not care.
It is time to care.
Under what terms do you spend your advertising dollars? What does it say about you?
