Grocer’s Plastic Bag Shaming Backfires

A grocery store in Vancouver, BC recently rolled out a collection of plastic bags meant to shame shoppers into using reusable bags, and failed miserably. Their lineup of 3 bags are now sought after by those who love the humor behind it. While the grocer may be disappointed the shaming did not work, there is … Continue reading Grocer’s Plastic Bag Shaming Backfires

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The North Face: Going Where No Marketer Should Ever Go

There are no shortcuts in digital marketing. Well, as long as you don't go around taking over Wikipedia pages with photos of your product. In that case you will just make potential customers mad and destroy your brand trust. If you could not guess from my sarcasm, dropping their images into Wiki pages is exactly … Continue reading The North Face: Going Where No Marketer Should Ever Go

IHOP Slammed For Mother’s Day Tweet: Why They Are Not Wrong

IHOP received a lot of flak on Twitter Sunday when they wished all mom's a happy mother's day. The tweet included an ultrasound image with pancakes. It seemed to insinuate that pancakes, when eaten, went straight to the... uterus? Ok, so they definitely were the butt of a PR joke for the day. It also … Continue reading IHOP Slammed For Mother’s Day Tweet: Why They Are Not Wrong