Intern Wanted: Bacon Tester?

If you want a good paying job for one day, Farmer Boys could really use someone to test bacon at their restaurant. They are paying $1,000. The Cali-based burger chain is obviously just using a marketing ploy to get noticed. Hint: It worked. They are accepting applicants via social media. All you have to do … Continue reading Intern Wanted: Bacon Tester?

Advertisements

The North Face: Going Where No Marketer Should Ever Go

There are no shortcuts in digital marketing. Well, as long as you don't go around taking over Wikipedia pages with photos of your product. In that case you will just make potential customers mad and destroy your brand trust. If you could not guess from my sarcasm, dropping their images into Wiki pages is exactly … Continue reading The North Face: Going Where No Marketer Should Ever Go

IHOP Slammed For Mother’s Day Tweet: Why They Are Not Wrong

IHOP received a lot of flak on Twitter Sunday when they wished all mom's a happy mother's day. The tweet included an ultrasound image with pancakes. It seemed to insinuate that pancakes, when eaten, went straight to the... uterus? Ok, so they definitely were the butt of a PR joke for the day. It also … Continue reading IHOP Slammed For Mother’s Day Tweet: Why They Are Not Wrong