It Is Time To Care Where You Advertise!

Advertising is a huge part of promoting your business. You buy ad space, you place the ad, and now what? Now may be a good time to put some thought into the context in which your ad is placed. Many businesses just pay for placement, but they do not consider exactly where they are being … Continue reading It Is Time To Care Where You Advertise!

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The North Face: Going Where No Marketer Should Ever Go

There are no shortcuts in digital marketing. Well, as long as you don't go around taking over Wikipedia pages with photos of your product. In that case you will just make potential customers mad and destroy your brand trust. If you could not guess from my sarcasm, dropping their images into Wiki pages is exactly … Continue reading The North Face: Going Where No Marketer Should Ever Go

IHOP Slammed For Mother’s Day Tweet: Why They Are Not Wrong

IHOP received a lot of flak on Twitter Sunday when they wished all mom's a happy mother's day. The tweet included an ultrasound image with pancakes. It seemed to insinuate that pancakes, when eaten, went straight to the... uterus? Ok, so they definitely were the butt of a PR joke for the day. It also … Continue reading IHOP Slammed For Mother’s Day Tweet: Why They Are Not Wrong