Advertising is a huge part of promoting your business. You buy ad space, you place the ad, and now what? Now may be a good time to put some thought into the context in which your ad is placed. Many businesses just pay for placement, but they do not consider exactly where they are being … Continue reading It Is Time To Care Where You Advertise!
If you want a good paying job for one day, Farmer Boys could really use someone to test bacon at their restaurant. They are paying $1,000. The Cali-based burger chain is obviously just using a marketing ploy to get noticed. Hint: It worked. They are accepting applicants via social media. All you have to do … Continue reading Intern Wanted: Bacon Tester?
A grocery store in Vancouver, BC recently rolled out a collection of plastic bags meant to shame shoppers into using reusable bags, and failed miserably. Their lineup of 3 bags are now sought after by those who love the humor behind it. While the grocer may be disappointed the shaming did not work, there is … Continue reading Grocer’s Plastic Bag Shaming Backfires
There are no shortcuts in digital marketing. Well, as long as you don't go around taking over Wikipedia pages with photos of your product. In that case you will just make potential customers mad and destroy your brand trust. If you could not guess from my sarcasm, dropping their images into Wiki pages is exactly … Continue reading The North Face: Going Where No Marketer Should Ever Go
In the case of TurboTax, the fee's are not what they are hiding. It has been reported that they are actually trying to hide their free option from people who search for their program. They have a deal with the government to offer people who make under $34k a free option. However, due to a … Continue reading TurboTax’s Hidden Free
IHOP received a lot of flak on Twitter Sunday when they wished all mom's a happy mother's day. The tweet included an ultrasound image with pancakes. It seemed to insinuate that pancakes, when eaten, went straight to the... uterus? Ok, so they definitely were the butt of a PR joke for the day. It also … Continue reading IHOP Slammed For Mother’s Day Tweet: Why They Are Not Wrong