Does Goodwill Lack Real Goodwill Toward Employees?

I have never been a fan of the Goodwill store brand. Their products are donated. They do not donate any of their donated products to help people in need. Their prices range by region, but often they charge prices near retail value for preowned products. They barely pay minimum wage and they only offer part-time … Continue reading Does Goodwill Lack Real Goodwill Toward Employees?

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Self-Expression In Business: Welcome To A Tattoo, Pierced World!

Today is not an article or trend. Today I am sharing my own opinion piece. Even though it is almost 2020, there is one thing I have seen grow much too slowly in the business world: Self-expression! Visible tattoo's and piercings come with a stigma. Traditionalists are hesitant to do business with those who do … Continue reading Self-Expression In Business: Welcome To A Tattoo, Pierced World!

Are Direct Sales Strategies A Trap For Homemakers?

There are varying viewpoints when it comes to direct sales/multi-level marketing (MLM). Some feel it is the opportunity they dreamed about. Some feel it is a financial trap. Ultimately it is your decision. However, some believe the money spent is not worth the income that shows on their 1099. I beg to differ, of course. … Continue reading Are Direct Sales Strategies A Trap For Homemakers?

The North Face: Going Where No Marketer Should Ever Go

There are no shortcuts in digital marketing. Well, as long as you don't go around taking over Wikipedia pages with photos of your product. In that case you will just make potential customers mad and destroy your brand trust. If you could not guess from my sarcasm, dropping their images into Wiki pages is exactly … Continue reading The North Face: Going Where No Marketer Should Ever Go

Who Owns the Rights to ‘Cat’? The Billion Dollar Business vs the Little Guy

We hear a lot of things about big business, the man, trying to take down the little guy. So what does a billion dollar machine company have in common with a small coffee shop? A trademark fight against over the use of 'cat'. Yes, you heard that right. Caterpillar INC. is going after a small … Continue reading Who Owns the Rights to ‘Cat’? The Billion Dollar Business vs the Little Guy

PR Nightmare: Company Seeks ‘Preferably Caucasion’ Employee

PR nightmares can happen to anyone. One small misstep, poor wording, an offensive action, and poor management of employee actions can raise a lot of problems. Cynet Systems claims to have corrected the latter issue in a recent scandal. An job ad written by the company was recently posted online, and removed for asking 'preferably … Continue reading PR Nightmare: Company Seeks ‘Preferably Caucasion’ Employee