Advertising is a huge part of promoting your business. You buy ad space, you place the ad, and now what? Now may be a good time to put some thought into the context in which your ad is placed. Many businesses just pay for placement, but they do not consider exactly where they are being … Continue reading It Is Time To Care Where You Advertise!
If you want a good paying job for one day, Farmer Boys could really use someone to test bacon at their restaurant. They are paying $1,000. The Cali-based burger chain is obviously just using a marketing ploy to get noticed. Hint: It worked. They are accepting applicants via social media. All you have to do … Continue reading Intern Wanted: Bacon Tester?
It is only July 31st, so let us talk about our favorite fall holiday: Halloween! Starting last year, a petition started circulating to move the holiday from the 31st to the last Saturday of the month. Why? The weekend would make the holiday safer and more fun for kids. The petition has over 100k signatures, … Continue reading The Business Of Halloween: Does The Date Matter?
Recently Mountain Dew released a new ad campaign that failed to recognize one big feature: The U.P. belongs to Michigan, not Wisconsin! Michigander's, more specifically Yooper's, spoke up loud and fast to correct their error. Just as quickly, Mountain Dew apologized by announcing a special edition U.P. Dew! This may mean very little to the … Continue reading Mountain Dew’s Big Michigan Mishap
Entrepreneurs with a creative mind can do anything. One such person has found a way to promote conversation and genuine meals by giving away free pizza to those who surrender their phone during their meal! This is an amazing example of self promotion. The pizzeria is promoting quality time among diners, but they are also … Continue reading Surrender Your Phone, Get Free Pizza: Using a Marketing Hook to Promote Sales
A grocery store in Vancouver, BC recently rolled out a collection of plastic bags meant to shame shoppers into using reusable bags, and failed miserably. Their lineup of 3 bags are now sought after by those who love the humor behind it. While the grocer may be disappointed the shaming did not work, there is … Continue reading Grocer’s Plastic Bag Shaming Backfires
There are no shortcuts in digital marketing. Well, as long as you don't go around taking over Wikipedia pages with photos of your product. In that case you will just make potential customers mad and destroy your brand trust. If you could not guess from my sarcasm, dropping their images into Wiki pages is exactly … Continue reading The North Face: Going Where No Marketer Should Ever Go