Mountain Dew’s Big Michigan Mishap

Recently Mountain Dew released a new ad campaign that failed to recognize one big feature: The U.P. belongs to Michigan, not Wisconsin! Michigander's, more specifically Yooper's, spoke up loud and fast to correct their error. Just as quickly, Mountain Dew apologized by announcing a special edition U.P. Dew! This may mean very little to the … Continue reading Mountain Dew’s Big Michigan Mishap

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Surrender Your Phone, Get Free Pizza: Using a Marketing Hook to Promote Sales

Entrepreneurs with a creative mind can do anything. One such person has found a way to promote conversation and genuine meals by giving away free pizza to those who surrender their phone during their meal! This is an amazing example of self promotion. The pizzeria is promoting quality time among diners, but they are also … Continue reading Surrender Your Phone, Get Free Pizza: Using a Marketing Hook to Promote Sales

The North Face: Going Where No Marketer Should Ever Go

There are no shortcuts in digital marketing. Well, as long as you don't go around taking over Wikipedia pages with photos of your product. In that case you will just make potential customers mad and destroy your brand trust. If you could not guess from my sarcasm, dropping their images into Wiki pages is exactly … Continue reading The North Face: Going Where No Marketer Should Ever Go

IHOP Slammed For Mother’s Day Tweet: Why They Are Not Wrong

IHOP received a lot of flak on Twitter Sunday when they wished all mom's a happy mother's day. The tweet included an ultrasound image with pancakes. It seemed to insinuate that pancakes, when eaten, went straight to the... uterus? Ok, so they definitely were the butt of a PR joke for the day. It also … Continue reading IHOP Slammed For Mother’s Day Tweet: Why They Are Not Wrong