Advertising is a huge part of promoting your business. You buy ad space, you place the ad, and now what? Now may be a good time to put some thought into the context in which your ad is placed. Many businesses just pay for placement, but they do not consider exactly where they are being … Continue reading It Is Time To Care Where You Advertise!
The business world is, well, quite male dominated. The perception of a top executive is still that of 'the man' sitting behind a large desk, ruling the world. (Look at the In Living Color era skits and you will know what I mean.) So, how do we change that perception? First, it starts by offering … Continue reading Not Enough Women In Top Positions In Business!
Do you want your customers to be happy with your product or service? The first step is to make sure your employees are happy with your business. The fact of the matter is that your employees are the face of your company. Happy employees will put in more effort to sell whatever it is you … Continue reading Happy Customers Start With Happy Employees
The average entrepreneur is not rich. They do not have financers. They often have to sacrifice for success. Today's post is about you. Depending on the business, your sacrifice can be big or small. Some have sold their car to finance success. Some may take out an old-fashioned business loan. Wracking up credit card debt … Continue reading The Dark Side To Bootstrapping Your Business
A successful leader has many traits, but which one is most important? According to Warren Buffet, without integrity, the other traits mean squat! Ok, that may be an exaggeration, but it is necessary for success. If you wear a mask with the people you lead, if you are not genuine, eventually your true self with … Continue reading Integrity In Leadership Is A Must!
If you have what employees want, they will want to work for you. According to Bill Gates, they want flex schedules! As a matter of fact, that is quite true. Flex scheduling makes an employer more attractive. Not everyone lives a 9 to 5 life, me included. People are more likely to stay where they … Continue reading Attract The Best Talent With Flex Schedules
Let's face it, monopolies exist. There are companies that operate as a sole source within their field, and no one is stopping them. Can you name a few? EssilorLuxottica is one such company that was recently outed in the news. They handle the bulk of big name eyewear products. Now, the question isn't about becoming … Continue reading Monopolies Are Real, Not Just A Game