Government to Restaurant: Sexism is Still Illegal, Folks!

We do not hear a lot of sexism in hiring anymore. It exists, but silently. However, a New Jersey Gyro King recently found out how illegal it is to discriminate against women. The business actually posted a hiring sign that specified "males only" at its location. They are now paying a hefty fine and they … Continue reading Government to Restaurant: Sexism is Still Illegal, Folks!

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The North Face: Going Where No Marketer Should Ever Go

There are no shortcuts in digital marketing. Well, as long as you don't go around taking over Wikipedia pages with photos of your product. In that case you will just make potential customers mad and destroy your brand trust. If you could not guess from my sarcasm, dropping their images into Wiki pages is exactly … Continue reading The North Face: Going Where No Marketer Should Ever Go

Who Owns the Rights to ‘Cat’? The Billion Dollar Business vs the Little Guy

We hear a lot of things about big business, the man, trying to take down the little guy. So what does a billion dollar machine company have in common with a small coffee shop? A trademark fight against over the use of 'cat'. Yes, you heard that right. Caterpillar INC. is going after a small … Continue reading Who Owns the Rights to ‘Cat’? The Billion Dollar Business vs the Little Guy