Does Goodwill Lack Real Goodwill Toward Employees?

I have never been a fan of the Goodwill store brand. Their products are donated. They do not donate any of their donated products to help people in need. Their prices range by region, but often they charge prices near retail value for preowned products. They barely pay minimum wage and they only offer part-time … Continue reading Does Goodwill Lack Real Goodwill Toward Employees?

Self-Expression In Business: Welcome To A Tattoo, Pierced World!

Today is not an article or trend. Today I am sharing my own opinion piece. Even though it is almost 2020, there is one thing I have seen grow much too slowly in the business world: Self-expression! Visible tattoo's and piercings come with a stigma. Traditionalists are hesitant to do business with those who do … Continue reading Self-Expression In Business: Welcome To A Tattoo, Pierced World!

The North Face: Going Where No Marketer Should Ever Go

There are no shortcuts in digital marketing. Well, as long as you don't go around taking over Wikipedia pages with photos of your product. In that case you will just make potential customers mad and destroy your brand trust. If you could not guess from my sarcasm, dropping their images into Wiki pages is exactly … Continue reading The North Face: Going Where No Marketer Should Ever Go

Who Owns the Rights to ‘Cat’? The Billion Dollar Business vs the Little Guy

We hear a lot of things about big business, the man, trying to take down the little guy. So what does a billion dollar machine company have in common with a small coffee shop? A trademark fight against over the use of 'cat'. Yes, you heard that right. Caterpillar INC. is going after a small … Continue reading Who Owns the Rights to ‘Cat’? The Billion Dollar Business vs the Little Guy