Microsoft Moves Into Hygiene With Xbox Body Wash

What is more stereotypical gamer than imagining how they smell? Also, what is more stereotypical gamer than Axe body spray to hide poor bathing habits? Microsoft and Axe have come together to improve gamer hygiene. Instead of being known as stereotypical smelly gamers, they are creating a line of body wash to make you smell … Continue reading Microsoft Moves Into Hygiene With Xbox Body Wash

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Who Owns the Rights to ‘Cat’? The Billion Dollar Business vs the Little Guy

We hear a lot of things about big business, the man, trying to take down the little guy. So what does a billion dollar machine company have in common with a small coffee shop? A trademark fight against over the use of 'cat'. Yes, you heard that right. Caterpillar INC. is going after a small … Continue reading Who Owns the Rights to ‘Cat’? The Billion Dollar Business vs the Little Guy