If you want a good paying job for one day, Farmer Boys could really use someone to test bacon at their restaurant. They are paying $1,000. The Cali-based burger chain is obviously just using a marketing ploy to get noticed. Hint: It worked. They are accepting applicants via social media. All you have to do … Continue reading Intern Wanted: Bacon Tester?
Entrepreneurs with a creative mind can do anything. One such person has found a way to promote conversation and genuine meals by giving away free pizza to those who surrender their phone during their meal! This is an amazing example of self promotion. The pizzeria is promoting quality time among diners, but they are also … Continue reading Surrender Your Phone, Get Free Pizza: Using a Marketing Hook to Promote Sales
A grocery store in Vancouver, BC recently rolled out a collection of plastic bags meant to shame shoppers into using reusable bags, and failed miserably. Their lineup of 3 bags are now sought after by those who love the humor behind it. While the grocer may be disappointed the shaming did not work, there is … Continue reading Grocer’s Plastic Bag Shaming Backfires
There are no shortcuts in digital marketing. Well, as long as you don't go around taking over Wikipedia pages with photos of your product. In that case you will just make potential customers mad and destroy your brand trust. If you could not guess from my sarcasm, dropping their images into Wiki pages is exactly … Continue reading The North Face: Going Where No Marketer Should Ever Go