Advertising is a huge part of promoting your business. You buy ad space, you place the ad, and now what? Now may be a good time to put some thought into the context in which your ad is placed. Many businesses just pay for placement, but they do not consider exactly where they are being … Continue reading It Is Time To Care Where You Advertise!
It is only July 31st, so let us talk about our favorite fall holiday: Halloween! Starting last year, a petition started circulating to move the holiday from the 31st to the last Saturday of the month. Why? The weekend would make the holiday safer and more fun for kids. The petition has over 100k signatures, … Continue reading The Business Of Halloween: Does The Date Matter?
Entrepreneurs with a creative mind can do anything. One such person has found a way to promote conversation and genuine meals by giving away free pizza to those who surrender their phone during their meal! This is an amazing example of self promotion. The pizzeria is promoting quality time among diners, but they are also … Continue reading Surrender Your Phone, Get Free Pizza: Using a Marketing Hook to Promote Sales
Frontier communications is issuing a challenge to social media and tech addicts alike. Put down your smartphone and use a flip phone for one week. Could you do it?! People are addicted to smart technology. For most of us, the days of sending texts by double or triple clicking buttons to form words is behind … Continue reading Use Flip Phone, Win $1000. Simple, Right?
There are no shortcuts in digital marketing. Well, as long as you don't go around taking over Wikipedia pages with photos of your product. In that case you will just make potential customers mad and destroy your brand trust. If you could not guess from my sarcasm, dropping their images into Wiki pages is exactly … Continue reading The North Face: Going Where No Marketer Should Ever Go