Recently Mountain Dew released a new ad campaign that failed to recognize one big feature: The U.P. belongs to Michigan, not Wisconsin! Michigander's, more specifically Yooper's, spoke up loud and fast to correct their error. Just as quickly, Mountain Dew apologized by announcing a special edition U.P. Dew! This may mean very little to the … Continue reading Mountain Dew’s Big Michigan Mishap
PR nightmares can happen to anyone. One small misstep, poor wording, an offensive action, and poor management of employee actions can raise a lot of problems. Cynet Systems claims to have corrected the latter issue in a recent scandal. An job ad written by the company was recently posted online, and removed for asking 'preferably … Continue reading PR Nightmare: Company Seeks ‘Preferably Caucasion’ Employee
Since the beginning of social media, companies have been using it to reach customers. Twitter has been especially helpful in connecting brands with their customer base. Often, social media has helped companies get on top of any issues with their reputation before it is too late. One company is stepping away from social media and … Continue reading Is Social Media Worth Effort?
In the international news, there is a little blip on the radar about Waitrose's 'ugly' chocolate duckling. While most see it as a correction to a problem, I saw something much more important. I saw a company that promptly initiated their own form of reputation protection. The average person probably noticed that they quickly rectified … Continue reading Waitrose and Their Reputation Protection Strategy