Mountain Dew’s Big Michigan Mishap

Recently Mountain Dew released a new ad campaign that failed to recognize one big feature: The U.P. belongs to Michigan, not Wisconsin! Michigander's, more specifically Yooper's, spoke up loud and fast to correct their error. Just as quickly, Mountain Dew apologized by announcing a special edition U.P. Dew! This may mean very little to the … Continue reading Mountain Dew’s Big Michigan Mishap

Advertisements

Who Owns the Rights to ‘Cat’? The Billion Dollar Business vs the Little Guy

We hear a lot of things about big business, the man, trying to take down the little guy. So what does a billion dollar machine company have in common with a small coffee shop? A trademark fight against over the use of 'cat'. Yes, you heard that right. Caterpillar INC. is going after a small … Continue reading Who Owns the Rights to ‘Cat’? The Billion Dollar Business vs the Little Guy

IHOP Slammed For Mother’s Day Tweet: Why They Are Not Wrong

IHOP received a lot of flak on Twitter Sunday when they wished all mom's a happy mother's day. The tweet included an ultrasound image with pancakes. It seemed to insinuate that pancakes, when eaten, went straight to the... uterus? Ok, so they definitely were the butt of a PR joke for the day. It also … Continue reading IHOP Slammed For Mother’s Day Tweet: Why They Are Not Wrong

PR Nightmare: Company Seeks ‘Preferably Caucasion’ Employee

PR nightmares can happen to anyone. One small misstep, poor wording, an offensive action, and poor management of employee actions can raise a lot of problems. Cynet Systems claims to have corrected the latter issue in a recent scandal. An job ad written by the company was recently posted online, and removed for asking 'preferably … Continue reading PR Nightmare: Company Seeks ‘Preferably Caucasion’ Employee