IHOP received a lot of flak on Twitter Sunday when they wished all mom's a happy mother's day. The tweet included an ultrasound image with pancakes. It seemed to insinuate that pancakes, when eaten, went straight to the... uterus? Ok, so they definitely were the butt of a PR joke for the day. It also … Continue reading IHOP Slammed For Mother’s Day Tweet: Why They Are Not Wrong
While I could have started with any step, the one I am the most passionate about is customer service. The customer will make or break your business. So, how can you keep them happy? Personalize Your Approach With Customers! I have said it before, a personal approach with the customer generates sales. If they feel … Continue reading 7 Steps Part 1: Your Customer Approach
PR nightmares can happen to anyone. One small misstep, poor wording, an offensive action, and poor management of employee actions can raise a lot of problems. Cynet Systems claims to have corrected the latter issue in a recent scandal. An job ad written by the company was recently posted online, and removed for asking 'preferably … Continue reading PR Nightmare: Company Seeks ‘Preferably Caucasion’ Employee
Not long ago, Heinz moved it's ketchup operations out of Canada into the US. While this is great news for Americans, this has caused a bite in profits. Why? French's is Canadian made and grown. Their ketchup is creating loyal customer's throughout the country, causing Heinz to lose its footing. Canadians are proud to support … Continue reading The Great Canadian Ketchup Battle
Since the beginning of social media, companies have been using it to reach customers. Twitter has been especially helpful in connecting brands with their customer base. Often, social media has helped companies get on top of any issues with their reputation before it is too late. One company is stepping away from social media and … Continue reading Is Social Media Worth Effort?
In the international news, there is a little blip on the radar about Waitrose's 'ugly' chocolate duckling. While most see it as a correction to a problem, I saw something much more important. I saw a company that promptly initiated their own form of reputation protection. The average person probably noticed that they quickly rectified … Continue reading Waitrose and Their Reputation Protection Strategy